Shopify Interactive Advent Calendar
Shopify-native solution • Popups • Accessibility first
• Ready to Go live in 2 weeks
Problem & Opportunity
The Challenge
E-commerce brands often struggle to sustain customer engagement during the holiday season. Most rely on generic discount campaigns that lack excitement and fail to drive consistent daily traffic or brand loyalty.
Our Solution
The Interactive Advent Calendar turns the classic countdown into a conversion-focused, on-brand experience that brings customers back daily for exclusive product reveals, limited-time offers, and progressive promotions.
Each day opens in a responsive, mobile-friendly pop-up that reveals a new offer type: a special product link, discount code, or gift-with-purchase. Everything is managed through a seamless Shopify integration and tracked automatically via GA4, Klaviyo, or TikTok with no extra tools or complex setup required.
The result is a fast, lightweight rollout, with no heavy admin that boosts engagement and revenue during peak season. Perfect for brands seeking to stand out beyond standard Black Friday promotions.
What It Is
Shopify-Native Architecture
Built as a Shopify section (no iframes) and with easy content management. Go live fast, keep it on-brand, and update days without dev, SEO, and performance friendly.
Popup Reveal Experience
Each day opens a sleek modal with media, copy, and one of three offer types: unlocked product link, discount code (copy to use), or GWP/promo info. Clear CTAs keep shoppers in flow and drive action during peak season.
Accessibility-First & Klaviyo-Ready
Mobile-first and inclusive: focus-trap, ESC/overlay close, keyboard navigation, reduced-motion support.
Key Capabilities
Core Features
  • Calendar Grid: 12 or 24 days with Locked/Open states and visual progress tracking
  • High-converting popups: Reveal product/offer with frictionless CTAs (View Offer, Copy code).
  • Flexible offers: Link to PDP/collection, show discount code, or GWP/promo details.
  • Auto-Apply Discounts: Code-links automatically apply offers at checkout—no manual entry needed
  • Measurable from day one: GA4/Klaviyo/TikTok events: show_promotion, click_on_promotion, close_promotion, code_copied, share_calendar — unified schema.
  • Performance Optimized: Lazy-loaded images, keyboard support, and reduced-motion preferences
Average Conversion Impact
Based on Raftel seasonal campaigns from 2022–2024, comparing calendar vs. non-calendar cohorts measured through Klaviyo analytics:
+22%
Add-to-Cart Rate
Calendar sessions show 15–30% lift
+7%
Checkout Completion
Range of 5–10% improvement
+8%
Average Order Value
Increase ranges from 5–12%
25%
Traffic Engagement
When 20–30% of visitors engage with calendar
33%
Site-Wide CR Lift
+0.20 to +0.35 percentage points at scale

These are indicative ranges from anonymized client data. Individual results vary based on product mix, audience segmentation, and offer strategy.
Client Snapshots
Beauty Brand
Popup door reveals featuring product bundles drove +24% Add-to-Cart rate on calendar sessions. Bundle offers significantly outperformed single-product reveals, with customers appreciating the curated gift sets during the holiday period.
Fine Jewelry Retailer
VIP early access segment—notified 24 hours before general audience—achieved +11% higher redemption rates. This tiered approach rewarded loyal customers while maintaining excitement for the broader audience.
Lifestyle E-Commerce
Klaviyo “Day 18” emails paired with a homepage calendar hero lifted day-open rate by +18% vs. standard Q4 sends. The popup reveal (with View Offer / Copy code) reduced friction and drove immediate engagement.
What We Need
Access & Information
  • Platform Access: Shopify theme
  • Offer Matrix: Day-by-day mapping of products/SKUs, discount codes, and inventory limits
  • Creative Assets: Product images, lifestyle photography, and copy for each reveal
What You'll Receive
  • Shopify Components: Section code, popup system, and all 12/24 days pre-loaded
  • Event Tracking: Custom event schema and tracking setup to monitor calendar interactions and measure campaign performance across platforms.
  • Quality Assurance: Functional, accessibility, and performance testing plus comprehensive launch checklist
See It In Action
Explore a working demo that showcases the full user journey including locked/unlocked states, responsive behavior across devices, and popup interactions designed to drive conversions.

Raftel Tech Official

Demo Advent Calendar

Turn Advent Calendar into a conversion-driving, mobile-friendly experience with daily offers, Shopify-ready setup and built-in tracking—no extra tools needed.

We can apply your brand styles—colors, typography, imagery—in under 48 hours to create stakeholder-ready demos that showcase exactly how this will look and feel in your environment.
Looking for something unique? We can implement a fully custom design tailored to your brand.
Next Steps
1
Choose Your Format
Decide between 12 or 24 days and confirm your campaign dates
2
Share Assets & Strategy
To move forward efficiently, please provide the following:
  • Offer Matrix: Outline of daily promotions, discounts, or featured products.
  • Product Details: Links, SKUs, pricing, and any relevant inventory notes.
  • Creative Assets: Images, banners, icons, or videos for each day’s reveal.

Need help?
We’ve got you covered, our team can support you in creating on-brand assets that bring your campaign to life.
  • Copy: Promotional text, taglines, or CTAs for each offer.

👉 There’s no need to prepare all 24–25 days upfront. We recommend an agile, weekly rollout—you can go live with the first 5–7 days of content, and continue adding the rest week by week. This keeps production manageable and helps maintain customer momentum throughout the campaign.
3
Go Live in 2 Weeks
Kickoff meeting → Development phase → Review and user validation → Go live
Ready to Launch by
December 1st?
Our Shopify Plus experts will help you implement your advent calendar in time for the holidays. In your free 30-minute strategy call, we'll delve into your brand's unique blueprint, create a personalized timeline tailored to your needs, answer all your technical questions, and provide transparent implementation pricing.
In your free 30-minute strategy call, we'll
Review Your Brand Blueprint
Personalized Timeline Creation
Technical Questions Answered
Implementation Pricing Provided
Schedule Your Free Strategy Call
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